FASHION COMMUNICATION
FINAL PROJECT
On this project, each team is required to choose one brand to upscale its marketing approach by rebranding. Our team chose Gosh, a local shoe brand. Gosh itself is a brand targeted for teenagers with a playful and quirky style influenced by Harajuku and K-pop style.
Our aim is to add a minimalist concept - the evergreen design trend to Gosh. Here are the attributes that are rebranded.
Our aim is to add a minimalist concept - the evergreen design trend to Gosh. Here are the attributes that are rebranded.
(left) Gosh's original logo, (right) rebranded logo
Instead of using four colors, the new logo is simplified by reducing the colors to black and pink. The new logo comes with a thinner font of capital letters and a filled pink heart as the substitute of the "O" letter. The logo is changed due to responsiveness, especially when placed in marketing tools such as posters.
Patterns
Swing tag
Catalog (dimensions: 20 x 20 cm)
Brand book
The brand book contains a one-year event planning and a detailed explanation about what to provide on the press release. See here for more details of the brand book.
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